Where women post 40 come to fit better in clothes, look & feel younger whilst improving back & joint health plus all the health benefits and to feel amazing along the way! Click the "Get started for free now" button to get your free high calorie burn, metabolism boosting, core strengthening, no equipment needed or much space exercise programme designed for women. 40+ and start using it today!
Personal Trainer Ringwood

Are you a women over 40 with numerous work and family committments? Who wants to lose weight to fit better in clothes? To look and feel younger and at the same time being mindful of and having better back and joint health? Plus all the health benefits that come with take the right action like how you are going feel and how life will be better enjoying things you can't or are not comfortable doing right now?

Personal Trainer Ringwood

You have realised that post 40 weight loss and fitting better in clothes has got harder, as you have got older it feels like you are eating the same amount, but now slowly clothes are getting tighter, plus either heading for or experiencing perimenopause or menopause or you are post menopause and that has made it harder? You know if you take no action this could gradually get worse?

Personal Trainer Ringwood

You have tried lots of things in the past that just didn't work? Maybe it's time to follow a system that is tailored made for you? That fits into your busy life? That is simple with a few guidelines of things that make the biggest difference and enable you to make the most progress? That is flexible because when you can get it done, it's only a matter of time before you get results? A system that takes into account your ongoing dodgy back issues and any other joint discomfort you may have too? 

Is it time to lose weight to fit into your favourite clothes? Look feel younger? Have better back and joint health plus all the other great health benefits you will experience along the way?

Hello! My name is Ed Stride, health and fitness coach who specialises in helping women over 40 get the results they deserve.

I help 40+ year old women lose weight to look better in clothes (the most popular reason women have hired me over the years) look and feel younger (the second most popular reason women have hired me).

Most of those I help also want to lose weight as they know this helps their back (and joint) health with the right exercises also, their general health (like better metabolism, better bone density, better immune system, more energy, better functional strength for day to day tasks and a bit of indepedance, less chance of contracting serious illnesses and longevity to forfil a bucket list or family milestones such as with children and grandchildren.

Over coming challenges like lack of time and energy, bad genetices, age and hormone related weight gain..

Most women who come to me for help are a few healthy lifestyle changes away from making real progress, if you are ready to get started use my free low impact/calorie burning do anywhere programme (scroll up to the top of this page or down to the bottom to get it!) Or mail me:ed@loseandshapeupexpert.com if you have a question or to set up a call if you are ready to see if it's possibly a good fit for you!

Get your free exercise programme (by scrolling up or down) or to get in touch, mail me at ed@loseandshapeupexpert.com or find/follow me on Facebook - Ed Stride.

Personal Trainer Ringwood

Are you in need of a solution that fits with your busy lifestyle and unique needs and requirements, that is simple and effective, you are willing to fit in at least a couple of exercise sessions in to your busy week, support, with all the lifestyle components needed to get results, easy to follow, but you can still have your favourite foods and drinks and there is not a burpee in sight??!

A tried and tested system tailored to you, that with help support, reasurance and accountability makes getting results as straight forward as possible!

Personal Trainer Ringwood

Click the button to get your women who are over 40 exercise routine to burn lots of calories to help you fit better in clothes, change shape and promote better back & joint health that you do anywhere, even the smallest space! Click below & start using it today!

Look at all the results of those I have helped using my tried and tested system! (To see in more detail go top the Success Stories section).

Initially I was at least 8 kilos (17.4 Lbs) overweight and I was very unhappy about this.I wanted to reduce my body measurements a little as well as lose some weight so that I could hopefully drop a dress size before my only daughter's wedding.

Before starting I wondered if I would be able to maintain a reduction in measurements as well as weight in the longer term.I changed my eating habits and consistently worked out in the gym.

Initially I lost weight and then reached a plateau for a little while.

I consistently focussed on Ed's nutrition advice which meant healthy eating became second nature. 

I also kept Ed's disciplined structured approach to different resistance exercises that he introduced. During this period I also lost a high percentage of body fat to move me from a body fat rating of small amounts excess fat to quite lean. This was important to me since it raised my self esteem and gave me the confidence to carry on.

I would highly recommend the principles of the Ed's lifestyle system to get results. It was not a short term fix. It has become a way of life. As regards someone starting in a similar position to me I would advise asking Ed for consistent help at the beginning but one also needs to be prepared to change ones mindset in the process.


I had imagined that a few simple exercises for a short period of time and I’d achieve my goals but then Ed started educating me. 80% NUTRITION - 20% EXERCISE!!!

Exercise was being overseen by Ed so that was not too much of a problem but nutrition - now that was different. I liked enjoying life and that involved copious amounts of food and wine (not white though) and how I loved crisps, chocolate and cake!!

Ed asked me to keep a food diary for him to assess my eating habits. Could I really disclose my lifestyle!

And so it began. Taking control of nutrition was difficult. Eating healthily rather than what I really felt like eating was tough. A bag of crisps or a bowl of olives - crisps every time!! I began to realise that no amount of exercise would solve my problems and I needed to heed Ed’s advice and work on eating the correct nutritional foods. I slowly trained myself to abstain from wine and eat healthily Monday to Thursday. Friday, Saturday and Sunday were still for wine, food and fun.

The ever challenging gym sessions continued. Nutrition was constantly being reviewed by Ed with the suggestion that 2 days of wine, food and fun would be preferable. Ed’s regular measuring sessions on the scales were showing good results and with my daughter’s wedding imminent motivation was high. I was much fitter and faster on the tennis court and that was an unexpected bonus. Ed’s strict regime of nutrition and exercise, backed up by his inspirational emails and ebook, have enabled me to achieve good results.

One year on and I have lost 18 pounds, dropped two dress sizes, feel the fittest I have ever been and I even have a waist! I am still working to improve both my muscle tone and posture. I’m pleased to say nutrition is becoming more manageable and these days I choose olives over crisps every time!Thanks Ed - you’re a genius - I couldn’t have achieved this without your help.


When I started I weighed over 15 stone (96 kg) and wore a size 20. I got out of breath walking up the stairs. I have lower back problems and was regularly in pain. I felt shocked at the realisation that I weighed about the same as a rugby player and embarrassed that I had allowed things to get so bad.

I wanted to lose weight and be and feel healthier. My target was (and I’m nearly there) to lose a third of my body weight.The goal was so large; I didn’t know where to start. I felt self conscious, thinking that everyone in the gym will be toned and beautiful and will be looking at the fat, sweaty girl who can't do very much.

I did the 12 week course and exercise sessions. I made changes to my diet, breakfast and dinner was more balanced. I started going to a Body Pump class as well as doing the lose and shape up exercise session. When the course was over I kept up a weekly PT session with Ed and I've also kept up the weekly body pump class.

I struggled with the eating programme initially; I am a comfort eater and I work from home so making sure there were no sugary snacks in the house worked well for me as if it isn’t there I can't eat it. I also struggled sometimes with getting to the PT session and classes; there's always something else you could be doing; but thinking about the goal and how good I will feel afterwards always gets me there. Plus it's only an hour....I have lost 4 stone in weight and have clothes in my wardrobe ranging from a size 10 to a size 16 (women's sizing is so inconsistent)! My back is in 'the best shape it has ever been' according to my osteopath. An unexpected result is that I have gone from getting migraines almost every 2 weeks to hardly ever. I have much more energy (I can now run up the stairs) and will happily take the dogs for long walks. I feel much better about myself, my posture is different and I feel more confident.

A close family member, around the same age as me, had just had a stroke and that was a huge wake up call for me about being healthier. They are, thankfully, fully recovered now. I knew I was obese and whilst my cholesterol levels and blood pressure were fine I was putting my body under pressure and that scared me. Plus I didn't like how I looked and wanted to change.If asked would I recommend the programme I would say Absolutely!!! It's not easy (it's getting easier each day) but it definitely works!

If I had advice for someone thinking about starting I would say: Do it! I am not a 'sporty' person and did not think I would ever be able to achieve what I have. I have an under active thyroid and thought that meant I'd always struggle with my weight. Make one change, then another, then another and before you know it you're on your way.(And no one is paying you any attention in the gym; they're focusing on their goals and what they want to do!!)



I have been doing this so long and have so much faith in my programme, If after twelve weeks you have applied the steps and don't get results, ask and I will be happy to give you a refund, no questions asked, so what have you got to lose!

So are you finally ready to take action but just in need of a proven personalisable system to help you fit better in clothes, feel better and all the healthy benefits, with an expert coach in your corner doing everything to help you to get the results you so desperately desire & deserve?