Are you a 40-55 years old (or there abouts ) who wants to get fitter, lose weight and really improve your health and energy?

  • You have been meaning to improve your shape and health for a while now, but with so many other priorities, time just seems to have passed so quick?
  • Is it time to focus on your own health, so that you feel better, look better, have more energy and can keep enjoying an active lifestyle for as long as you want to?

Helping 40-55 year olds no longer worry about health issues and wear the clothes they want to wear!

Hello, my name is Ed Stride and over the last two decaded + I have helped thousands of people just like yourself lose weight, change shape, fit better in clothes, increase their energy, improve their health, move better, strengthen joints and backs and feel more like their younger more vibrant selves.

Right from the beginning it was quickly obvious that losing weight and losing inches wasn't just about regular exercise, nutrition habits were the missing link to getting results, in fact more than that a total healthy lifestyle solution was needed.

Obviously as a health & Fitness Coach I enjoy a healthy lifestyle, but don't get me wrong I also enjoy food, a lot!


Yes I eat healthy most of the time, but I'm very partial to something sugary or greasy and a Peanut Butter addict, usually eating it from the jar- not to be recommended!

To make this a lifestyle, the system has to have a good balance of healthy and fun.

The key is always striking the right balance between having an enjoyable lifestyle and being able to get the results you desire, without it being a hardship!



When I started as a coach (1997) I found most people indeed needed the most help with weight loss and I quickly realised that when you help people get results it can be life changing, seeing the results people got and helping them get there, made me feel that this was the career I was supposed to be doing.

I worked in a busy corporate fitness facility initially for 3 years and then decided I was too old to go travelling for traveling's sake and decided to go and work abroad. I worked in a couple of different private health clubs in Dubai and was there for about 5 years.

It was towards the end of my time abroad I developed some kind of illness, I became thin, but ill looking. Some time later is was found I had thyroid disfunction (the thyroid being a gland that controls metabolism and temperature).

Someone Hungry for Knowledge in order to put together the best systems and programmes for permanent results.

The treatment was very straight forward, but lead to rapid weight gain, in a few months I was two and a half stone heavier! I was dispatching the same weight loss advice but didn't feel in that shape people would take me seriously.

I was engaged to be married at the time and whilst at a water park I was given the affectionate nickname of "tubby hubby".

I had less energy than before and despite trying to eat healthily I stayed the same weight, as a Personal Trainer advising and being the example to others, this started to get me down.

Eventually I returned back to England and started working in one of the largest chains of upmarket health clubs in the country.

I was still being healthy but I was still out of shape and just resigned myself the fact I would never be in the same shape as I was.

I am always someone hungry for knowledge and always feel that when it comes to the complexities of the human body you can never know too much.

Throughout my career, the same elements have always rung true, regular exercise and healthy nutrition, certainly practices evolve but the principles remain the same.

But rather than be a coach like everyone else specialising in just weight loss or muscle building or sport specific or get six pack abs or a bigger, rounder bottom!


I decided rather than help the masses a little bit, I could help a specific population alot!

A specific population that I know very well because I am one! In fact, I berated my self for not doing it earlier!

I applied the information to my own lifestyle and was able to take my exercise results to where I wanted and it was something that I could also use to accelerate the results of those I was helping, win win!

Help the over 40- 55 year olds be in great shape and have amazing health!

At my club, it seemed the people I could most help and related to (being over 40 myslef) where the 40-55 year old age group, they wanted to lose weight, get fitter and healthier, maybe not ultra lean but look good in their clothes or feel confident by the pool on holiday with family. I also underestimated the amount of people, like me were also effected by thyroid disfunction and obviously with me they couldn't use it as an excuse!

I also met my partner at this time and she came as a package with two little boys, as we all moved in together I quickly had a better understanding of the unique lifestyle challenges of a busy mother. Not that I ever did, but telling a busy Mum to prepare all her meals in neat little tupperware boxes for the week ahead was not exactly a real world solution!

By now I had steadily adopted a results inducing weight loss lifestyle solution around enjoying food, not having to scrutinise everything you eat and just adopting simple principles, I could never be bothered to weigh my food or counting every calorie before preparing and eating it, so I would never expect someone on the go to do the same.

Those coming to me were taking part in regular exercise that fitted in with them, but it was the ongoing lifestyle principles applied that really made the difference, eating habits being a key factor, yet still allowing a bit indulgence as there is no way I would every deny say a women after her horrendously busy day her glass of lady petrol (wine)!


This all forms what my coaching packages are all about! Real results for real people!


For a free coaching call to go through what it is you want to achieve and get you started, email me: ed@loseandshapeupexpert.com with the subject heading: Free coaching call and I will be in touch.

To apply for coaching: https://forms.gle/FTBpm4j1V8LNLh84A   if I think you are ready and I can help, I will contact you!.

Still to this day for me, it's about of someone's healthy lifestyle journey; life changing results; happier, choosing the clothes they want to wear, rather than clothes that are baggy and just hide problem areas, or staring at a wardrobe full of clothes they long to be able to wear with pride again, having more energy and altogether happier and healthier! 

Start Now! Get a free do anywhere exercise programme: High Calorie Burn/Low impact, designed by an over 40 something for over 40 somethings.